#VoteReady
The #VoteReady Campaign, Vote.org’s youth engagement campaign, is a call to action for younger voters to get ready with the tools they need to vote.
CAMPAIGN DESIGNER
As the creative lead for Vote.org’s 2022 youth engagement campaign, I reimagined the #VoteReady logo and brand identity to connect with Gen Z voters, rolling out a multi-platform digital strategy for the campaign ahead of election day. This included redesigning the campaign microsite, developing brand guidelines and supporting over 30 coalition partner stakeholders. Externally, I managed the creative communications strategy across the10 week campaign toolkit content and worked with over 50 youth influencers to broaden the campaign's impact.
The #VoteReady campaign aimed to empower and connect young voters who often face unique challenges in civic engagement, ensuring they had all the resources they needed to cast their vote. Backed by influencers like Taylor Swift, Jane Fonda, and Kerry Washington, the campaign gained widespread attention in publications such as the New York Times, Washington Post, CNN, NPR, POLITICO, Vogue, and MSNBC.
#VoteReady campaign branding & identity - VOTE.ORG
LOGO DESIGN PROCESS - VOTE READY
TIMES SQUARE BILLBOARD - 2022 ELECTION
PARTNERS + INFLUENCERS - COMMUNICATIONS TOOLKIT
INFLUENCER TOOLKIT
