ElectionDay.org
Through the Electionday.org initiative, Vote.org has helped 1,000+ companies and organizations become vote-friendly workplaces and provide paid time off to vote.
CAMPAIGN DESIGNER
In 2022, as the midterm elections approached, I spearheaded the revamp of Vote.org's ElectionDay.org initiative, tailoring it specifically for business professionals while preserving its youthful, modern brand identity. Over 1,000 companies and organizations joined the effort, aimed at creating vote-friendly workplaces and ensuring paid time off for voting. My role as the design leader was pivotal in infusing the initiative with a fresh visual identity that resonated nationally and specifically appealed to professionals.
I led the reimagination of the ElectionDay.org identity, overseeing the redesign of the logo, website, and toolkit of social media graphics. Through strategic design decisions, I aimed to instill a sense of civic duty among business professionals while maintaining the vibrant new vision of the overarching Vote.org brand. The result was a dynamic campaign that effectively bridged the gap between corporate culture and civic engagement, inspiring meaningful participation and driving democratic change
BRAND GUIDELINES - LOGO DESIGN FOR ELECTIONDAY.ORG
SOCIAL CONTENT - GOTV CAMPAIGNS, rapid response CONTENT
